We may not be the biggest brand in the world, but if we can be small and incredible, thats enough for us!

Original Handmade

glücklich started as a small project with the goal of creating high-quality and functional products. The focus was on the connection to regionality in terms of tradition and materials, as well as production and craftsmanship. All of these components should be harmonious and closely related to our homeland. And it has not changed until today!


Our design is contemporary, traditional and yet cheeky, for special moments and also for the daily wardrobe. Our signature are clear cuts and special details used with accuracy. For our productions we use carefully selected and durable fabrics, which we source mainly from Italy and Germany, but also from local producers. That is surely one of the most important reasons and at the same time a guarantee that our clothing feels nice and good. Tried-and-tested yarns find just as much space in our collections as new materials and technologies for innovative product developments.


We are at home in South Tyrol, in our company headquarter in Appiano on the wineroute we take care of small-scale production and design development, as well as marketing and logistics. For the manufacture of our products, we trust traditional craft businesses from the surrounding area, who implement our ideas with experience and skill. We appreciate the short distances and the personal relationships and find it good to pay fair prices to promote a regional, economic cycle.

Favourite pieces

Visit us in our shops in Merano and Appiano on the wineroute, we take our time and are happy to accompany you. We move in small realities and swear off the mass goods. Carefully selected products by established designers and young creatives from the surrounding area complete our own collection and amaze.

glücklich looks good on me

A world as I like it!