WE MAY NOT BE THE BIGGEST BRAND IN THE WORLD, BUT IF WE ARE SMALL AND INCREDIBLE, THAT'S ENOUGH FOR US.
Clothing has always been very important in the mountains. Rooted in culture and tradition, you shouldn't freeze even on cold winter days. At glücklich, we take what has stood the test of time for generations and interpret it in a contemporary way. We specialise in designing carefully crafted, high-quality products that reflect our commitment to craftsmanship, quality and sustainability.
glücklich was born from the idea of creating products that combine modern design and alpine tradition. From the very beginning, we were convinced that our products had to come in limited quantities and exclusively from the Alps and their immediate surroundings. Since our beginnings in 2008, we have been working with small, highly qualified partners who share our philosophy. We only use durable and luxurious materials, ethically produced and as natural as possible. Most of the fabrics we use come from weavers in alpine regions. This is just one of the reasons why our clothing feels so good. Another important pillar of our business is the short distances and personal relationships we maintain with our production partners. Small manufacturers from the local area are not only a guarantee of high quality products and service, but also mean that the people who produce their goods are well paid and cared for.
