It should stay that way!

It's spring, the sun is warming and we are in South Tyrol, Bolzano, to shoot the new happy spring / summer 20 collection. We are central here, in the 'old' district of the capital and I know my way around. As a child it was my daily way to school that brought me past here. Years later we turned night into day in one or the other pub in the district.

And now we're here again! We find the hidden angles, the right light for our representations and ...? And then there's something else! We notice that the neighborhood has hardly changed over the years. It's just like it used to be.

Of course, there are no more faces, some shops have also changed tenants and the street was paved again at some point. But the corner has remained unique and diverse. There are the colorful fruit stalls, a flower shop, the jeweler, fine boutiques, a shoemaker, cafes, restaurants and also a cinema. A little bit of everything and nothing too much. That's nice and it should stay that way.

We made you curious? Then scroll through our new journal and discover our products in our shops.

Christoph Steiner

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